Recently, representatives from 11 city branches under Sinopec Zhejiang Petroleum visited Yashi Paper Co., Ltd. for the “OULU Bamboo Discovery Tour”, an immersive journey exploring the complete value chain behind OULU bamboo tissue products.
During the visit, the team gained an in-depth understanding of OULU’s journey from sustainable bamboo sourcing to finished tissue products, while engaging in meaningful discussions with the Yashi Paper team to explore new opportunities for cooperation and future brand development.
Visiting team from the Zhejiang branch
Exploring Natural Bamboo Resources and Sustainable Origins
The first stop of the journey focused on the origin of OULU’s bamboo materials — the natural bamboo forests in Sichuan, China. Known as one of the world’s most important bamboo regions, Sichuan provides an ideal environment for high-quality bamboo growth. OULU carefully selects mature natural Cizhu bamboo from the high-altitude bamboo forests around 30°N latitude as the key raw material for its premium bamboo tissue products.
Oulu Tissue Sourcing – Real-life view of the native bamboo forest base
Away from industrial areas, the Cizhu bamboo forests grow naturally with clean water resources and sustainable cultivation practices. No chemical fertilizers or pesticides are applied, ensuring the purity and environmental responsibility of the raw materials.
OULU follows strict material selection standards, choosing Cizhu bamboo with optimal fiber structure, softness, and strength to create tissue products that deliver both comfort and durability.
Real footage of bamboo farmers manually felling bamboo
At the same time, bamboo’s rapid growth cycle and strong carbon absorption capability support the company’s commitment to the sustainable concept of “replacing wood with bamboo and promoting a low-carbon future.”
Visiting the Raw Material Source: The Cizhu Bamboo Cultivation Base
Discovering the Complete Bamboo Tissue Production Process
The visiting team continued to explore Yashi Paper’s integrated production system, including bamboo material preparation, pulp production, and finished product manufacturing.
Through visits to the raw material storage area, fermentation facilities, and automated production workshops, the visiting team gained a deeper understanding of Yashi Paper’s strict quality control procedures and advanced manufacturing capabilities.
Visiting the bamboo chip fermentation site
From carefully selected bamboo chips to high-quality bamboo pulp and finished tissue products, every stage is managed through standardized processes to ensure consistent product quality, production efficiency, and reliable supply capability.
Touring the finished product processing workshop—Oulu’s automated product packaging line.
Exploring New Cooperation Opportunities
During the exchange session, Yashi Paper introduced OULU’s 2026 new product portfolio, including product positioning, key advantages, market opportunities, and supporting strategies.The two teams shared insights on market development, product promotion, and customer needs, creating a strong foundation for future cooperation and joint growth.
Through this bamboo discovery journey, Sinopec Zhejiang Petroleum representatives experienced firsthand the philosophy behind OULU’s brand values —natural, healthy, sustainable, and quality-driven.
Scene from the New Product Symposium—Comprehensive Presentation of Oulu’s 2026 New Product Lineup
Looking ahead, Yashi Paper will continue to strengthen its integrated bamboo tissue manufacturing capabilities, promote sustainable development, and work together with global partners to deliver high-quality bamboo tissue solutions to consumers worldwide.
Post time: Jul-18-2026
